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💰 NIL Arms Race

The $40M roster era has arrived. College football’s NIL market is compounding at a 20% CAGR, with Ohio State and Texas now fielding $35–40M rosters — the most expensive in NCAA history. This edition of Blunt Insights breaks down the data, ROI, and future of college football’s escalating arms race.

💰 NIL Arms Race

💰 The $40M Arms Race

Oct 4, 2025

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4 min read

💰 The $40M Arms Race

The Most Expensive Roster Year in College Football History

Samuel Rogers
Samuel Rogers
Blunt Insights

Blunt Insights

Data-backed breakdowns of sports, business, and money. Where numbers deliver real-world clarity.


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